Wednesday, January 28 1:30pm ET/12:30pm CT
Knowing how to ask for best practices can be difficult. If you aren’t an industry professional, you likely feel out of your league when deciphering terms like deicing vs anti-icing, pre-treatment vs pre-wet. What chemical deicers should you ask for or steer away from? Learn the basics about industry best practices and valuable resources that are available to support you to get the services you need and reduce liability at your property.
Presenters
Martin Tirado has been the CEO of the Snow & Ice Management Association for over 18 years with the mission of empowering snow and ice management professionals for success.
Jim Turcan serves as the president of Cornerstone Partners Horticultural Services Co. Cornerstone provides an array of commercial and residential services from landscape design and maintenance to snow and ice management. Their teams are led by Certified Snow Professionals (CSP) and Advanced Snow Managers (ASM), who are educated in the most up-to-date industry techniques and materials for anti-icing, deicing, and snow and ice management. They use environmentally friendly and non-corrosive materials when possible, and utilize liquid brine anti-icing and deicing solutions for select sites.
Winter Salt Week - January 26-30, 2026 