Tuesday, January 27 1:30pm ET/12:30pm CT
Hear directly from winter maintenance practitioners who have made the shift to smarter salting. In this webinar, they’ll share how they built the business case for change—reducing costs, improving efficiency, and protecting local waters. You’ll learn how they retooled their operations, from equipment upgrades to staff training, and what results they’ve seen on the ground. These leaders now pay it forward by educating peers, supporting contractors, and inspiring communities to adopt Salt Wise practices of their own.
Presenters
Phill Sexton is the Founder & Managing Director for WIT Advisers, who developed the Sustainable Winter Management (SWiM®) standards and certifications, and manages the SWiM® program and contract model for a diversity of private properties, municipalities and watershed initiatives throughout North America.
Phill also serves as a Professor (Adjunct) at the Center of Agriculture and Natural Resources of the State University of New York (SUNY) at Cobleskill and served on the Governor’s NY / Adirondack Road Salt Reduction Task Force. Phill’s past industry experience includes leading the nation’s largest privately held snow & ice management contracting firm (Brickman) and worked with the Snow & Ice Management Association (SIMA) to lead their education and outreach initiatives.
Phill holds degrees in agriculture, horticulture and business economics from the State University of NY and a master’s degree in Sustainability and Environmental Management from Harvard University, where he focused his studies on corporate innovation & sustainability, and authored a thesis researching salt use by the winter management industry.
Aron Rodman owns Extra Mile Snow Plowing LLC in West Bend, Wisconsin. They are the community’s largest snow and ice removal company, and have been providing exceptional snow-clearing services for 15 years. They pride themselves on the newest cutting-edge technology in the realm of plowing to ensure a cleaner scrape to reduce salt usage. Aron has presented at the SIMA Midwest Snow and Ice Conference in 2024 and 2025. Listen to a short podcast with Aron discussing frequently asked questions on snow removal. Watch his 2025 webinar “Less Salt, More Profit: The Smarter Future of Snow and Ice Management.”
Winter Salt Week - January 26-30, 2026 